Everfund is very pleased to announce the launching of a new feature.
We’re launching a new integration of custom short domains.
Speak to us today to learn more about this, and the many other things Everfund can do for your nonprofit.
What are custom domains?
Custom domains are web addresses (or URLs - uniform resource locators to be technical) which have been tailored to include particular words or phrases that mean something important to the company, organisation, or community that owns them.
Many nonprofits will have a domain like .com or .org that follows up their company name, but some others might have a domain with one of the following suffixes
.care
.charity
.church
.club
.community
.coop
.earth
.eco
.education
.foundation
.gives
.group
.guide
.guru
.institute
.international
.life
.network
.rehab
.supply
.support
.talk
If you want to use one of these, or something else you’ve already purchased, Everfund can integrate this into your donation portal.
Alternatively, you might like to purchase one of Everfund’s own domains specifically customised domains and make those link to your domain portal instead.
The other option is to use a standard evr.fund domain, complete with a randomised alphanumeric code that keeps your donation portal unique and safely in its digital place.
If you want to know more about how this could all work for you and your nonprofit, [speak to Everfund soon]) to find out more.
Why choose a custom domain?
There’s a range of advantages for nonprofits in choosing a custom domain as part of their donation experience.
- Branding consistency - Ensuring that you are on message at every stage of your operation can be essential. If you want to really drive home the message that teaching the next generation is the heart of your organisation’s mission, a .education domain on your donation portal is a powerful reminder.
- Memorability options - When you chose a domain that’s a well known word, and you pair it with another obvious word that resonates with your nonprofit’s mission, that can be a powerful force to stick in the mind of donors. Imagine a charity who campaigns for government documents to be written in plain english with a .talk domain, and your campaign was called “straight talk”.
- Donor confidence - Cybercrime and phishing scandals are sadly all too common. Criminals can want to trade on the good name of a noble nonprofit with fake websites and fraudulent donation pages. With a clear domain name that’s explicitly linked to your charity and your cause, donors can be confident in who they are donating to. A .church domain can make clear that congregants are in fact donating to a genuine house of Christian worship, and not some form of sinful interloper.
- Quick quality - Shorter URLs with easily remembered meanings are also easier to type into an address bar. Anything that makes a potential donor’s path to donate shorter, easier, or otherwise more attractive is something nonprofits should look at very seriously.
Talk about .talk and more - custom domains from Everfund
Whether you donors to be generous at your .gives domain, add something extra to their laughter and love at a .life page, or if they want to help others stride on strongly at a .support donation page, Everfund is hear and ready to help.
Talk to Everfund today about our custom domain options, our tailored multichannel donation systems, and much more.
We can’t wait to hear from you.
